Sleeping Giants Founder Matt Rivitz Unmasked

Sleeping Giants Founder Matt Rivitz Unmasked:

The group’s modus operandi is consistent throughout its campaigns: use social media in cooperation with other well-funded left-wing groups like Media Matters for America and Think Progress to urge their followers to contact advertisers en masse – expressing their outrage that companies dare advertise with conservatives – until the companies relent and pull their ads. Equally consistent is their goal in organizing these social media mobs: pressure corporate America to blacklist conservative audiences.