Ford’s attempt to electrify its revenue through electric vehicle production has been a swing and a miss.
In response to the decreasing market for EVs, Ford has begun cutting orders from its battery supplies, according to Bloomberg.
Even though this changeup will be beneficial in the long run, Ford will not come out of its EV experiment unscathed. Sources told Bloomberg that Ford lost over $100,000 per EV in the first quarter of 2024, more than double its deficit from last year.
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