Apple's celebrated "1984" television commercial, which first aired on Dec. 31, 1983, depicts a bleak dystopian reality wherein shaved, uniformed, and altogether interchangeable persons file ant-like through gray steel structures and into a theater. Awaiting them in the dark is a giant screen whereon a Big Brother-esque talking head spews propaganda.
The Orwellian monologue is interrupted by a colorful and athletic woman, who storms in armed with a sledge hammer. Having outpaced her faceless pursuers, the heroine hurls the hammer through the screen, shorting the mass programming exercise and possibly liberating the audience.
No comments:
Post a Comment