Before you paint, you have to do something to the surface of the canvas. You prime it so the paint that you put on top sticks and holds.
Priming is a powerful thing, especially in the world of cognitive and social psychology. We are being primed in two ways, and I want you to understand it. By understanding it, perhaps you can change some of the things that you do so that the paint doesn't stick on you.
“Priming” used to be known as propaganda.
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