Critics compared the marketing stunt to the catastrophic campaign that tanked Bud Light sales after Anheuser-Busch partnered with a transgender influencer in defiance of its traditional customer base.
"Mars is about to get the Bud Light treatment. Going woke lost Bud Light’s parent company Anheuser-Busch billions in market cap," said one critic. "Mars has made a huge mistake."
No comments:
Post a Comment