Ulta Beauty is the self-proclaimed largest cosmetics retailer in the United States, boasting more than 1,300 stores across all 50 states. In 2021, Ulta Beauty had $8.6 billion in net sales. However, a recent YouTube video has enraged the makeup company's female customers and sparked a boycott.
Ulta's YouTube account with 84,000 subscribers hosts an online series titled "The Beauty Of."
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