Strangely, the church doesn’t seem to be all that interested in understanding the Jordan Peterson phenomenon, much less the rest of the men’s influencer archipelago ranging from the healthy (like former Navy SEAL Jocko Willink) to the dubious (like the infamous Andrew Tate). It has continued with legacy strategies that appeal to some but are clearly not as effective as what online influencers are doing.
Some of the appeal of online influencers is understandable. There’s a sort of edgy, transgressive, “bro” vibe. Some of what is being sold here, such as pickup artistry, are things the church should flat-out reject regardless of how big the market for it might be.
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