While Disney, TikTok, and the companies’ defenders have insisted against mounting evidence that their core values place children’s well-being first, American parents are increasingly apt to see the mega-corps as more concerned with the safety of brands than the safety of children.
After a bruising political season that saw Disney have to backpedal on its aggressively queer-forward programming and principles, the TikTok partnership reflects Disney’s further difficulty in independently navigating the complexities and challenges of the digital audience space.
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