Anheuser-Busch showered distributors with $150 million in "incentive payments" to keep Bud Light beer on the shelves, according to a new report.
According to Beer Marketer’s Insights, Anheuser-Busch is offering as much as $150 million in relief this year alone to beer and liquor distributors. AB InBev will reportedly provide the distributors with millions in "market share recovery incentives."
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