We The People

We The People

Tuesday, October 24, 2023

Anheuser-Busch showered distributors with $150 million in 'incentive payments' to reportedly keep Bud Light on shelves - TheBlaze

Anheuser-Busch showered distributors with $150 million in 'incentive payments' to reportedly keep Bud Light on shelves - TheBlaze

Anheuser-Busch showered distributors with $150 million in "incentive payments" to keep Bud Light beer on the shelves, according to a new report.

According to Beer Marketer’s Insights, Anheuser-Busch is offering as much as $150 million in relief this year alone to beer and liquor distributors. AB InBev will reportedly provide the distributors with millions in "market share recovery incentives."

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