A study of Google search results of politically charged words found that despite the tech giant’s claim to be free of bias, the searches were 40 percent more likely to produce material that leans either to the “left” or the “far left” rather than the “right.”
The researchers for CanIRank concluded Google’s “ranking algorithms aren’t designed to provide a fairly balanced or completely honest representation of controversial issues.”To assess how fairly search engine results portray political candidates and controversial issues, the study collected more than 1,200 URLs ranking highly in Google.com for politically charged keywords such as “gun control,” “abortion” and “Black Lives Matter.”
To assess the “political slant,” the researchers used politically active individuals from both the left and right as well as special software.
Along with finding that search results are 40 percent more likely to lean left, 16 percent of political keywords contained no right-leaning pages at all within the first page of results.
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