Anheuser-Busch CEO Brendan Whitworth declined to say if he would allow Bud Light’s disastrous promotion with transgender influencer Dylan Mulvaney to happen again, in hindsight, despite ongoing backlash.
Bud Light sales have plummeted since the beermaker gifted Mulvaney special cans in April to celebrate a full year of "girlhood," which the influencer quickly claimed were her "most prized possession" on Instagram with a post that featured "#budlightpartner." A second video then featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign — and the company has been mocked and boycotted ever since.
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